by Michael D
Founder and CEO of V2Net.com
1993 we've been providing new media solutions to a wide
variety of organizations, from production companies
to cities, municipal governments, schools, television
stations, hotels, and CATV. As we began to deploy media
richness online for our clients so we thought 'OK what's
our objective?' We came up with:
- we wanted videos to be able to be stored in multiple
resolutions from MPEG-2, to small proxy videos,
to every resolution in-between.
- we wanted our clients to be able to store every
one of their important audio or video assets online.
For flexibility, convenience, distribution, collaboration,
and asset protection.
and Make money - with high-speed access so prevalent
among our clients we wanted to harness this to create
new revenue opportunities and greater efficiencies.
- it shouldn't cost thousands of dollars per month
just to store 10 or 20 gigabytes for a few dozen
our price list to see how easy and affordable V2Net
To our dismay we immediately encountered 3 big problems.
brand ISP's and Big "Streaming Media CDN's"
They all had the wrong model - they assumed we were
CNN or a Madonna Webcast! For our needs - HUGE storage
and large, crisp picture quality, they are extremely
While some companies offer loads of viewing capacity
they only offered a few hundred Megabytes of storage
- we need Gigabytes!.
No one out there seemed to be able to work with
all the elements or even know what to recommend!
we thought this can't be that difficult, let's try it
ourselves. The first problem was that while we had software,
bandwidth, a very knowledgeable staff, and a lot of
equipment most of those resources were already being
utilized. As we began experimenting we quickly found
that even if we used 100% of the capacity of the people,
know-how, bandwidth, and equipment it was still not
the job done, streaming and storing videos, was overtaxing
our existing infrastructure - we would need more of
all of the resources. So we though let's contract for
them: connectivity, capacity, storage, software, site
maintenance and development, encoding. Then we encountered
our next problem: all of these services came from different
vendors! No accountability, just problems and confusion.
this we launched with all the vendors in tow and after
a lot of experimentation we carried off several successful
live broadcasts. Our first was for the United States
Surgeon General who was running a call in talk show.
as important was deployment of video on demand. The
biggest issue we found here was that many of the others
doing video on demand was simply not useful. Even high
speed users were getting postage stamp sized videos.
We knew as folks working in broadcast video for years
that this simply wouldn't do for our clients. We were
able to develop simple solutions for this. V2Net enable
web sites offer highspeed users the most TV like experience
the end the biggest continuing problem were all the
vendors for all the different pieces, bandwidth, hosting,
encoding, etc. So we decided to invest in our own infrastructure.
put together the infrastructure, people, knowledge,
etc. all in a single place: V2Net.com. Clients of V2Net,
or one of it's affiliates, are able to harness the infrastructure
needed to continue focus on their core business. While
at the same time utilizing technologies and capabilities
for managing and delivering that core business online.
This creates new opportunities and efficiencies for
those with V2Net accounts.
area of particular interest to virtually all of our
clients is our ability to play the videos from the Internet
with very high resolution. Many others in the industry
recognize that high resolution video is doable from
the Internet but choose not to attempt it due to cost
concerns. It is true that a single viewer watching a
video at very high resolution can use the same amount
of bandwidth as a dozen other users who've been throttled.
This means that it can cost the provider of the video
12 times more for a viewing than for traditional webcast
thing that we found odd was that most folks in the industry
assume that every video will have millions of viewers.
We know however that in many instances this simply isn't
a factor. Our emphasis has always been on delivering
broadcast quality video when that is what's necessary.
It's always easy to also provide lower resolution as
well but it is simply not possible to go up in resolution.
enjoy assisting our clients in enhancing and empowering
their media assets with the finest online technology
and services available. Everyday we continue to develop
V2Net to keep up with the technologies as they become
available. Everyone at V2Net shares in this passion
and truly enjoys this quest.